Liquor worth Rs 2.26 lakh crore sold
There is also a liquor company working in India which markets liquor in many countries around the world. This company has earned a global revenue of $27 billion i.e. approximately Rs 2.26 lakh crore. This company also has a connection with Vijay Mallya’s ‘United Spirits’ who was once the largest liquor entrepreneur in the country. Now this company is gradually expanding its presence in India.
We are talking about the British liquor company Diageo, which is today not only the largest liquor company in India but also one of the largest in the world. Diageo helped Vijay Mallya through his tough times and bought his liquor company ‘United Spirits’. This gave him the opportunity to enter a big market like India. Not only this, today a large part of the company’s business comes from India.
Owner of more than 200 liquor brands.
Diageo operates in India through its subsidiary Diageo India. However, globally, its business spans across 180 countries around the world. Not only this, it has over 200 spirits brands, many of which are at the forefront in terms of global sales. Diageo has generated revenues of $27 billion in the financial year ended June 30, 2024.
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The majority of the company’s revenue, around 40 percent, comes from North America. While the company earns 24 percent in Europe and 19 percent in the Asia-Pacific region. India’s share is currently in single digits, but now the company is rapidly expanding its presence in the Indian market.
Diageo made this expansion plan
Since Hina Nagarajan took charge of Diageo India in 2021, a lot of changes have taken place. According to BT Magazine’s report, the company has not limited itself to just the popular category but is now focusing on the premium segment as well.
Previously, the company took 18-24 months to launch a new liquor brand. Now it has reduced it to 6-9 months. Recently the company launched brands like Royal Challenge American Pride, Johnnie Walker Blonde. This has increased the visibility and profitability of the company in the market. Moreover, the company has also acquired many small businesses.
Value of Diageo’s brands
Diageo has many famous liquor brands. The revenue of McDowells, Royal Chanel and Johnnie Walker has been Rs 1,000 crore. The revenue of Signature, Blackdog, Black and White is Rs 500 crore. Not only this, there are many brands whose cases are sold for more than Rs 10 lakh. These include McDowell No. 1, Royal Challenge, Johnnie Walker, Black Dog, Black and White, Signature and DSP Black.
