When a beer war broke out between Danny and Vijay Mallya
Vijay Mallya may be a wanted criminal in India today, but when he was famous, the beer brand ‘Kingfisher’ that he founded is still at the top of the country. Despite this, this Beer King had to face a tough defeat from Bollywood actor Danny Denzongpa. This whole story is related to beer and his business. Danny also has a beer company that has dominated the Indian markets since 1987.
Danny Denzongpa is originally from the state of Sikkim. After making a career in Bollywood, he started investing some of his earnings into business. This business was brewing beer, which is done by his company ‘Yuksom Breweries’. It was started in 1987 and is today run by Danny Denzongpa and his family.
When Vijay Mallya was defeated
Vijay Mallya relaunched the beer brand ‘Kingfisher’ in 1978. This time his business started expanding in no time and at one point Kingfisher became the market leader in beer in the country and even today it is the largest brewing company in the country. The story of Vijay Mallya’s defeat to Danny dates back to the year 2005.
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Danny Denzongpa’s Yuksom Breweries has a strong presence in the northeastern market of the country. When Vijay Mallya planned to enter this market, he faced a strong challenge from Danny Denzongpa’s company. The matter did not end here. Vijay Mallya was planning to buy ‘Rhino Breweries’, the most prominent liquor company in Assam at that time, but that company was bought by Danny Denzongpa.
Not only this, Danny Denzongpa also established a new brewery ‘Denzong’ in Odisha. In this way, Vijay Mallya’s company was unable to gain a large market share in the North-East and Eastern markets. Today, the beer brands of Danny Denzongpa’s company are included among the top five beer brands in the country and his company is one of the top three brewing companies in the country.
Beer brand named after Danny Denzongpa
Danny Denzongpa’s company sells ‘Himalayan Blue’, one of the best-selling beer brands in the country. His company has also launched many beer brands under his name. These include ‘Dansberg Diet’, ‘Dansberg 9000’ and ‘Dansberg 16000’.
