The OTT platform business is continuously expanding. Not only are new players constantly entering this sector, but huge investments are also being made. Recently, a big deal was signed between the OTT platform EORTV and Visure Investment Affairs Private Limited. This investment by Visure Investment is expected to help EORTV a lot. Let us also tell you what the whole deal is about?
OTT platform EORTV, led by Deepak Pandey along with founder Falguni Shah and app producer Shobhit Atreya, has announced a strategic partnership with Visure Investment Affairs Pvt. Ltd. Under this partnership, Visure founders Anish Maheshwari and Asha Maheshwari along with co-founders Amit Rathi and Srijan Naval will invest in the growth of EORTV over the next few years. Led by Ajay Thakur, CEO and Managing Partner at TGI SME Capital Advisors LLP and former Head of BSE SME and Startups, the investment will focus on enhancing EORTV’s technology, marketing and content acquisition infrastructure. With this support, EORTV aims to hit the five million subscriber mark within a year. Currently, the platform has already crossed over 1.5 million downloads, underlining its potential in India’s fast-growing OTT market.
What is the purpose?
Deepak Pandey, CEO, EORTV, expressed his delight over the partnership and emphasised its importance in enhancing the platform’s content and market presence. He said that this investment underlines EORTV’s ability to reshape the OTT landscape in India. With Visure Investment Affairs’ financial backing and strategic insight, we are poised to deliver high-quality content to a diverse audience. Meanwhile, Anish Maheshwari, Founder, Visure Investment Affairs, said that we are excited to partner with EORTV. He said that our aim is to help EORTV move forward by providing resources to meet the demand of the Indian audience. Deepak Pandey, Falguni Shah, Shobhit Atre, Anish Maheshwari, Asha Maheshwari and Ajay Thakur officially announced their partnership at a star-studded soiree held in Andheri, Mumbai.
