I established a local beer brand by traveling abroad.
When people return from a trip abroad in India, something definitely happens to them. That is a bottle of foreign liquor. The biggest sales in airport duty free shops are of liquor and perfumes. But this story is about two friends who loved their desi taste. Therefore, they created a beer brand in Poland that has a modern taste and a completely international feel. This ‘desi beer’ is also linked to the war between Russia and Ukraine.
Yes, the name of this liquor brand is ‘Malayali Beer Brand’, which was started by two Malayalis. Chandramohan Nallur and Sergeev Sukumaran, who hail from Kerala, established this beer brand in Poland in November 2022.
The story of the making of ‘Malayali’ is related to the war
The history of the creation of ‘Malayali Beer Brand’ is connected with the war between Russia and Ukraine. The idea of ​​starting this beer came to Chandramohan Nallur out of compulsion. He took help from his designer friend Sargeev Sukumaran to establish the brand. Chandramohan Nallur worked as Head of Business Relations at the ‘Indo-Polish Chamber of Commerce’.
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What happened was that about 4 days before the start of the war between Ukraine and Russia, a client came to his aid, who had an order of 20,000 kg of Indian rice flakes, which was to be shipped from Poland. But due to the possibility of war the exchange rate dropped. Then Chandramohan Nallur brewed a unique beer from those rice flakes and thus the brand ‘Malayali’ was started.
caused a stir in just two years
‘Malayali beer’ gained popularity in no time. Firstly, it was a rice-based beer in a market dominated by beer made from wheat and barley. On the other hand, while it tastes desi, its feel is completely international. If you look at its branding, its logo has the face of the famous ‘Kathakali’ dancer from Kerala. While she has aviator glasses on her face. This branding has also been designed in Kochi. Now the company is expanding in West Asia, Europe and the Indian market.
Disclaimer: Drinking alcohol is harmful to your health. TV9 Digital does not in any way promote alcohol consumption.
