The team that wins the World Cup can leave the IPL behind in terms of brand value.
BCCI has been kind to the team that won the T20 World Cup. The board has announced that it will give Rs 125 crore immediately. But this sequence is not going to end here. After almost 11 years, the Indian team managed to win the ICC event. In such a situation, companies from across the country and the world have also started showering money on these players. The special thing is that the combined brand value of the world-winning team can break all records. This team alone seems to compete with the brand value of IPL. The brand value of Rohit and Virat, who have announced their retirement from T20 International, can more than double. Let us also tell you what kind of report has come out.
This is how money will rain down on the players
The combined valuation of India’s winning eleven in the T20 World Cup has reached into billions and can also break the brand value record of the Indian Premier League. According to investment bank Houlihan Lokey, the value of IPL is $16.4 billion. Now you can understand how money is going to rain on these 11 players. Officials said that the brand deals of retired T20 players Virat Kohli and Rohit Sharma are expected to almost double. He said that the valuation of other players who performed brilliantly on Saturday, Hardik Pandya, Jasprit Bumrah, Surya Kumar Yadav, Akshar Patel, Arshdeep Singh, Shivam Dubey and coach Rahul Dravid are expected to increase by at least 50 to 70 per cent. According to Rediffusion chairman Sandeep Goyal, the combined valuation of the commercial team will be in billions.
A flood is coming for the players
Since Saturday night, companies and corporate leaders from different sectors began congratulating the team on social media platforms. Officials of sports management companies said inquiries about brand sponsorship deals, especially for Bumrah, Pandya and Yadav, have started increasing since Sunday morning. Abhishek Ganguly, co-founder and CEO of Agilitas Sports, said in a media report that the personalities of all these players are different. Ganguly said that a few years ago only a few players used to give great performance in such events. This time it’s not like that. There are many players in the team who have performed well throughout the World Cup.
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Kohli’s deal worth Rs 110 crore with Puma
Ganguly was the managing director of the Indian unit of German sportswear maker Puma for nearly a decade, which has sponsored a dozen cricketers. In which the team has included icons and women cricketers like Virat Kohli who have created new spaces. Puma wrote about Kohli in X that he had saved the best for the last match. Kohli has a deal worth Rs 110 crore with Puma. Ganguly said that many new players also come from small towns and ordinary backgrounds.
