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Producers face losses… Sanjay Gupta speaks on ‘Buy One Get One Offer’ in films

Arun Sharma

By Arun Sharma

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What did Sanjay Gupta say?
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Nowadays ‘buy one get one offer’ is popular everywhere. Now this is also being seen in films. In this offer you get one ticket for free. Recently, such an offer was seen in Vicky Kaushal-Sara Ali Khan’s film ‘Jara Hatke Jara Bachke’. The opening gross of the picture was Rs 5.49 crore and the film worked on a buy one get one offer. After this, such offers became common in many films. Industry, trade and exhibitors are saying that this offer could prove harmful in the long run.

Now he worries that the audience will get used to it and wait for such an offer in every film. In such a situation, it is possible that he may not watch many movies. If this happens then the producers will lose their potential viewers.

What did Sanjay Gupta say on ‘Buy One Get One Offer’?

In an interview to Bollywood Hungama, filmmaker Sanjay Gupta was asked his opinion about the scheme. He said, “This is a way to increase collections so that you can negotiate with OTT platforms. You can tell them that my film has earned a lot. Concluding his talk, he continued, How much is the producer’s share in the ‘Buy One Get One Offer’? Here the theater owner earns but the producer loses. So what does this mean? In the first week, the audience watched the film by paying full amount. At the same time, in the second week, one ticket is getting another free ticket. So in this sense, it is like cheating the moviegoers in the first week. People will start thinking that when the offer comes, they will go.”

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According to Sanjay Gupta, the ticket price of the film can be decided according to the budget of the film. A film can be overcharged by saying it is expensive. For example, if a ticket for ‘Kalki 2898 AD’ is sold for Rs 500, it makes sense.

Arun Sharma

Arun Sharma

I am Arun Sharma, a versatile news writer covering entertainment, sports, and breaking news.

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