If you also order food online from Swiggy or Zomato, this news might come in handy for you. In fact, online food delivery platforms Swiggy and Zomato have surprised their customers due to inflation. Swiggy-Zomato has increased the platform fee on every order by 20 percent.
Both Zomato and Swiggy started with a charge of Rs 2 per order. But the companies are gradually increasing the rates. In such a situation, let us know how much extra charge you will have to pay from your pocket for ordering food online from these platforms.
This amount will now be charged.
Online food delivery platform Swiggy-Zomato has increased the platform fee charged per order from customers by 20 per cent to Rs 6 in markets such as Bengaluru and Delhi. Earlier, these companies charged Rs 5 in these markets. Swiggy also charges a platform fee of Rs 7 in Bengaluru, which has been removed.
Earlier in April, Zomato had increased its platform fee by 25% to Rs 5 per order in major cities including NCR, Bengaluru, Mumbai, Hyderabad and Lucknow. Companies are trying to boost their earnings through higher platform fees. However, advertising is also a major source of revenue. But it is proving difficult to increase the commission for food companies.
Why did the platform fees increase?
Zomato and Swiggy are experimenting with platform fees to boost their overall revenue and profits. In January, Swiggy had introduced a Rs 10 platform fee for select users, which was much higher than the Rs 3 that many users were being charged at the time. In reality, the Rs 10 charge was not charged to users, who were shown higher fees and then charged Rs 5 at the time of final payment. Also, according to the report, platform fees are necessary for delivery companies as they want to improve their acceptance rates. Both Zomato and Swiggy have decided to increase platform fees to boost their overall revenue and profits.
