‘Singham Again’ and ‘Bhool-Bhoolaiya 3’
Although everyone is excited for Diwali, the festival is going to be a double banger for movie lovers. Because on that occasion two big multistarrer films ‘Singham Again’ and ‘Bhool Bhulaiya 3’ are going to release simultaneously. The clash of both the films is going to be tremendous. The makers of ‘Singham Again’ have prepared their marketing strategy and also made a master plan. Both these films belong to big franchises, the first part of which has been a huge hit.
With ‘Singham Again’ and ‘Bhool Bhulaiyya 3’ hitting the theaters on November 1, people are now waiting to see who has more firepower this Diwali. It will be very interesting to see which film will win over whom. Both the films will have a fierce competition, the preparations for which have already started. The makers of ‘Singham Again’ are busy preparing for this clash. When asked about the release date of the teaser, he said that the marketing of the film will start from October itself. This spectacular clash requires a high-powered campaign, which should start 4-5 weeks before the release.
Both the films have big stars
This time ‘Singham Again’ stars not only Ajay Devgan but Akshay Kumar, Ranveer Singh, Deepika Padukone, Kareena Kapoor and Tiger Shroff. So ‘Bhool Bhulaiya 3’ will have actors like Karthik Aryan, Tripti Dimri, Madhuri Dixit and Vidya Balan in lead roles. The clash of these two films will make a huge difference in the earnings and single screen exhibitors are requesting the postponement of the clash. Earlier last month, a similar clash took place between ‘Stree 2’, ‘Khel-Khel’ and ‘Veda’, in which ‘Stree 2’ won. ‘Stree 2’ was produced by Jio Studios, and is now also tied up with ‘Singham Again’. The second biggest clash of the year is going to be between ‘Singham Again’ and ‘Bhool Bhoolaiyya 3’.
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“This clash is not about ego or power”
Jyoti Deshpande, president of Reliance Industries Limited’s media business, spoke to Bollywood Hungama about the clash. He said, “Releasing both the films on the same day is a business decision and not one of ego or power. ‘Singham Again’ is a special film coming on Diwali. He said that after watching this film you will understand why this film has been brought on Diwali. When two such big films collide, it is natural to lose, but there is also a market for it. Both the films are also likely to do well at the box office. “Gadar 2” and “Oh My God 2″ clashed with two big stars and both did well.”
“Our film ran a bit longer than others”
However, he also said that this clash will definitely hurt one’s business but everyone has made their own calculations. He said, “Our film is made only for Diwali. Everyone plays to win and that’s what we’re doing. Audiences are very smart, after watching the trailer they might have decided which movie they want to watch. Who knows, people might watch both films. Well, we wish the best for everyone. Everyone’s film should run, but ours should run a little longer.
