This is also the era of social media. If you are familiar with the world of reels, then at some point you must have seen such videos where gym goers consume protein powder. These people should now be careful, as people with knowledge of the matter said the government is preparing to crack down on the large-scale sale of protein supplements, powders and shakes without authorized medical certification or with misleading labels. A person said that the Food Safety and Standards Authority of India (FSSAI) is going to issue strict rules on protein supplements.
Revealed in the study.
A study by the FSSAI had revealed that dozens of supplements and protein powders were being sold with false and misleading claims on the shelves of shops, gyms and e-commerce platforms. On condition of anonymity, an FSSAI official said that there are many protein products in the market that are more harmful than beneficial. It aims to create strict standards so that there is no harm to public health.
According to informed people, this action may lead to a ban on the sale of many products that do not meet the new criteria. Dr Ambrish Mithal, President, Endocrinology and Diabetes, Max Healthcare, said in a media interaction that mislabelling of protein products is very common and is a matter of great concern.
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Due to this the market has increased
If the regular diet is not sufficient to meet protein needs, protein supplements can be taken, but in limited quantities and under medical supervision. Referring to protein supplements, Kunal Bahl, co-founder of Snapdeal and Titan Capital, said in a post on X on April 12, “I tried a well-known domestic brand, assuming it would be safe. Within 6-8 weeks it caused me serious health problems. Fortunately, once I stopped taking it, my health condition improved.
Growing fitness awareness has led to a glut of protein supplements, with many manufacturers trying to make money. On e-commerce platforms like Healthkart and Amazon, jars of high-performance protein powder are sold for between Rs 2,000 and Rs 6,800 for a 2-3 kg jar.
