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International Yoga Day: Yoga has now become ‘Brand Yoga’, do you know how big the business is? This is how businesses grow

Sagar Patel

By Sagar Patel

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Image credit source: Freepik

Yoga mats may or may not be taken out on the balcony of the house or in the society park throughout the year, but they are definitely distributed on the day of International Yoga Day. In fact, in 2015, the United Nations had announced that International Yoga Day would be celebrated every year on June 21. Much credit for this has been given to Prime Minister Narendra Modi. Today, June 21, International Yoga Day is celebrated around the world. Yoga has now become not only yoga but brand yoga. It also contributes significantly to the country’s economy.

Their business is also increasing thanks to the Yoga brand. The awareness of Yoga has also made terms like Yoga Industry and Yoga Economy popular among people. In such a situation, please let us know how big the Yoga business is and how much business is generated every year.

Yoga has become a way to make money.

Yoga is no longer yoga, it is a way of life in which spirituality is also connected. Not only this, Yoga is no longer just one but has become of many types. For example, Beer Yoga, Goat Yoga, Harry Potter Yoga, Nude Yoga, the list is a bit long. When it comes to making money from Yoga, take heart, because the matter has gone too far. The yoga business has become such a source of income in foreign countries, especially Western ones, that you will be left scratching your head.

If we talk about yoga business, many yoga related businesses like sportswear, accessories, mats, yoga clubs and centers have expanded and developed all over the world. International Yoga Day was recognized in 2015 and has been continuously growing since then.

How big is the business?

If a report by EMR is to be believed, then the global yoga related market may grow by 9% every year between 2024 and 2032. Not only this, the global yoga market size in 2023 will be around 115.43 billion dollars, which can increase to 250.70 billion dollars in 2032.

Yoga is also considered a sustainable exercise. This is the reason why the demand for mats, cushions, blocks, clothing and other items used for yoga has not only increased in the market. In fact, many companies manufacture it from recycled materials, which is why their economy is also considered a circular economy.

Market expansion from offline to online

One special thing about the yoga-related market is that it is growing well from offline to online. People are also adopting yoga courses in yoga studios, yoga clubs and gyms. At the same time, influencers are teaching online yoga classes on many digital platforms.

The growing yoga craze has promoted yoga wellness among people. At the same time, the demand for its professionals has also increased. This has become a good career option for women. Statistics show that 72 percent of yoga professionals working around the world are women.

According to a report, the revenue from the yoga class industry in India alone has reached around $2.6 billion. While the size of the yoga industry is 80 billion dollars. After Covid-19, growth of up to 154 percent has been recorded.

yoga instructor fees

In 2016, the word yoga was one of the most searched words on Google in the UK. In India and around the world, yoga instructors earn money indiscriminately, whose fees start from 1 lakh 34 thousand rupees. The issue is not limited to yoga alone.

How was the Yoga brand created?

Let’s take a small example of how yoga has spread as a brand, from the yoga mat. According to estimates by market research companies, the value of the yoga mat market in the United States was 8.96 billion US dollars in 2023 and is expected to reach 14.72 billion US dollars in 2031. .

Yoga pants have become so fashionable that lifestyle magazine GQ found that women are obsessed with yoga pants from Canadian company Lululemon. By the way, Lululemon pants can be bought for £80 (£80, that’s Rs 7,000!). Yoga-related clothing represents more than 17% of the US clothing market.

Sagar Patel

Sagar Patel

I am Sagar Patel, specializing in business news reporting. With a keen focus on economic trends, market analysis, and corporate developments,

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