Why are Akshay’s films not running?
What was the last superhit Akshay Kumar film you watched in a theatre? If I had asked this question two or three years ago, you might have had a complete list of movie names, but it’s hard to tell if that’s the case today. It used to be said that only three Khans dominate Bollywood, but if any superstar can compete with them in that category, it’s only Akshay Kumar. But in recent times, bad things have happened to Akshay Kumar, his films have flopped at the box office and in the vernacular, he has been badly beaten. Akshay Kumar might tell you that even stardom can’t save you when your films fail. But how suddenly everything changed with Akshay Kumar, what happened in the recent past. Let’s try to understand a little. Bollywood actor or film machine Akshay Kumar has been in trouble for some time now. Akshay Kumar has given 15-16 flop films in the last three-four years, the situation has become such that in the last 5-6 films alone he has lost Rs 1000 crores.
Now if such a phase comes, I get scared, that too with a superstar whose name is so big and so much money has been spent on him. In late 2019, an Akshay Kumar film released, starring Diljit Dosanjh. The film, titled Good News, was Akshay’s last hit with a budget that matched Akshay Kumar’s image. Since then Akshay Kumar has been longing for a superhit film. What is also surprising is that today in 2024 when Akshay Kumar is standing with another flop film Sarfira, the sequel of the same Good News has come out and is making money, but unfortunately Akshay Kumar is no longer in it.
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In 1987, Akshay Kumar did a cameo role in Mahesh Bhatt’s film Aaj. In the film Akshay was a master teaching martial arts, he was not Akshay Kumar at that time. Instead it was Rajiv Bhatia who came from Delhi. The main hero Kumar Gaurav of the same film was named Akshay in the film, Rajeev Bhatia of Delhi changed his name to Akshay Kumar from that day. After that Akshay Kumar got many films and his image became that of a fighter. Action hero Akshay Kumar. This was the period when Govinda was working his magic on screen and on the other hand the Khan trio of Shah Rukh, Salman and Aamir were spreading their magic. This is an old thing, if we talk about today, in the last 10-15 years, Akshay Kumar has become a guarantee of hit films. In this period, Akshay’s career can be divided into several phases.
In 2006, a series of comic films and hit films began again with Hera Fairy. After that came the phase of Bhagam Bhaag, Namaste London, Hey Baby, Bhula Bhulaiyya, Welcome. Every movie is a hit, every other movie has Akshay and Katrina. Akshay Kumar’s star was at its peak, but dipped once again in 2009. For the next three years, except for one or two films, the rest of Akshay Kumar’s films were flops. This was a time when the internet was progressing and trying to open up content to the public.
When he became a national hero
Akshay made a comeback and presented a new image of himself. This image has gone beyond the action hero and comedy hero to that of the national hero. Akshay Kumar was now making films that had a touch of patriotism, many films like Baby, Gabbar Is Back, Airlift, Dishoom, Kesari. Akshay Kumar found a new formula for hits, patriotic or social messages. He got hit here too. But in between all this, some other things happened which were a little different from the film. Another image of Akshay Kumar was created, that of being close to the government. Akshay Kumar was seen taking an open side, where he was seen to be close to the government and establishment. It can be their decision as to which party to stick with. But this was also the time of social media.
Where your opinions come forward on every small matter, a large section of people did not like this line of Akshay Kumar and created an atmosphere on social media. Perhaps even Akshay Kumar did not understand when this situation reached the theater from social media. After a while, when this Akshay Kumar formula also flopped, he returned to comedy, but nothing took off after that. 56-year-old Akshay Kumar has been searching for a film he can call a superhit for the past 4 years. Akshay also said in an interview that you put so much blood and sweat into making a film, you spend so much time, not just one but hundreds of people are involved, when a film fails you feel sad, you think broken
Will be back again
It is often joked about Akshay that there are not as many holidays as Akshay films in a year. He wakes up at 4 am and goes jogging to the film sets. But these are all things, nowadays the only proof of a movie being a hit is how much money your movie made, nothing beyond that. Now that people have the magic of OTT, they have so many choices that it doesn’t even take a second to form an opinion on a film and you move on. Akshay is a superstar, he has given many such films which are amazing where his work is amazing, his fans will want to see Akshay make a huge comeback once again.
